Topic	Name	Description
Course Introduction	Course Syllabus

1.1: Definition	Introduction to Strategic Management	This video is an introduction to strategic management, starting with a traditional approach. It leads you through the major concepts that will follow in BUS501. Do not be overwhelmed by the scope of strategic management. You may want to have the course syllabus in front of you and note the flow of the course as you watch the video.
	Business Strategy	Read through this book as a high-level introduction to Strategic Management and its applications. Outline or take notes as you read, and pay attention to the key points identified in each section. Consider the three-legged stool explanation 5 minutes into the video you just watched. How do the three legs compare with this book's three main processes of business strategic management?

1.1.1: Strategy	What is Strategy?	As you watch the videos in this course, recognize that they have been produced by several different professors and often include references to activities and resources used in the course in which they have been recorded. Pay attention to key concepts stressed in the instructions included with each activity as you progress through BUS501. Before you watch this video, write down your definition of strategy. Pay attention to the role of strategy in achieving organizational goals. This professor has recorded many informational lectures on strategy that cannot be specifically referenced in this course because of copyright issues. However, as you continue through the materials in this course, you are encouraged to do your own independent research to access other items by the professors with presentation styles that are meaningful to you. Now, sit back and enjoy this overview of strategic management!

1.1.2: Markets	Market Structure	Read this short article and study the diagram. This is a good reference item identifying and defining the four basic market structures. In developing a strategy, one needs first to identify the structure the firm is competing in.
	Other Market Structures	This video defines and explains competition in each of the different market structures from an economics viewpoint. In which structure might uniqueness be the most important? In which structure might uniqueness be the least important?
	Perfect Competition	As you watch this video, pay attention to the terms you've heard in your economics courses. Pause the video and review any terms that are unfamiliar to you. Can you name at least one business or service in your community that is an example of (near) perfect competition?
	Monopoly	Watch this video for a better understanding of monopolies. Consider the current evolution of these two structures (perfect competition vs. monopoly) in an expanding global-enterprise environment.

1.1.3: Firms	Price, the Only Revenue Generator	In microeconomics, the purpose of every business is to make a profit. In business strategy management, this profit motive is often opposed by organization goals that bend towards social welfare or the firm's reputation. Read the section on the firm's pricing objectives. Can you identify a business that appears to promote a non-profit business goal, such as being a "green" organization?
	Developing Organizational Objectives and Formulating Strategies	Read this section, which serves as an overview of the strategic planning process from a market plan perspective. Various stakeholders may look to a firm to maximize different objectives. Think about how firms are in a competitive marketplace and how they can survive and thrive long term.

1.2: Strategic Hierarchy	The Hierarchy of Strategies	This chart summarizes the many levels in a business that may be affected by a strategy decision. As you examine this chart, think about how each level of strategy is interrelated to the others. A more complex organizational structure must be strategically managed to be effective and efficient. Any structure must leverage each part's strengths.

1.3.1: Industry Classification System	North American Industry Classification System (NAICS)	Read the introduction, which explains how industries are categorized in the United States. This system allows governments to measure the overall business activity in each sector of the economy.
	SIC Division Structure	The SIC Division Structure is a list of categorizations of businesses and industries. Explore the many classifications and think about how strategies might differ among industries.

1.3.2: Porter's Five Forces	Developing Strategy through External Analysis	Read this section to learn the difference between internal and external forces and how they affect organizations. Attempt the exercises at the end of the section.
	Porter's Five Forces	Read this article, which explains Porter's five forces to consider in business strategy development. This model has been the classical approach to industry analysis since the late 1970s.
	The Five Forces of Industry Competitive Advantage	Read this section, which updates Porter's five forces model to account for the effect of technology on strategic management. After you read, complete the exercises at the end of the section.

2.1: Organizational Goals	Introduction to Advanced Strategic Management	Watch this video by an international professor. At the beginning, the professor defines his course structure, but he then moves on to the topics we're interested in. As he discusses strategic planning skills, which ones do you already possess? Which ones do you want to develop further as you proceed through this course?
	Developing Mission, Vision, and Values	Read sections 2, 3, 5, 6, and 7 to see how vision and mission statements are created and used in a modern organization. Attempt the exercises at the end of each section.
	Proclaiming Your Dream: Developing Vision and Mission Statements	Read this example of how to apply and develop vision and mission statements.
	Strategic Planning and the Final Product	While this video emphasizes strategy development in healthcare, take notes of its key points. Think about the "I CARE" mission statement what goal each letter stands for. Could this mission statement be used in any business? The last 12 minutes covers SWOT, which we will discuss soon.

2.2: SWOT Analysis	SWOT Analysis	What is SWOT? How is it used in strategic planning? Read this section and do the exercises at the end. SWOT is a basic tool that can be used to analyze an organization's internal and external factors.
	An Overview of SWOT Analysis	Read this article as an overview to SWOT analysis. A quick web search for a company SWOT analysis, such as Walmart, will lead you to several copyright-protected sites with the table in this article completed for the company you chose.
	How to Conduct a SWOT Analysis	Read this presentation, which covers how to do a SWOT analysis.
	Strategic Management in the P-O-L-C Framework	Read this section to see how a SWOT is created and applied. Attempt to answer the exercises at the end of the section.
	SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats	Be sure you understand the four quadrants of a SWOT analysis. Examine the supplemental checklist and tools, each of which provide additional context.

2.3: PEST Analysis	How to Conduct a SWOT Analysis with a Strategic Orientation Round	Watch this video of a live SWOT analysis in an organization. Note the completion of each of the four components.
	PEST Analysis	A SWOT analysis often is preceded by a PEST Analysis: Political, Economic, Social, Technology. The PEST Analysis model was first introduced in 1967 and has evolved assuming other names. In this course, the PESTEL Analysis (PEST plus Environmental and Legal issues) will be used to examine this macro-level viewpoint analysis tool.
	PESTEL: A Framework for Considering Challenges	This article introduces the PESTEL model. There are a number of ways to diagram the six categories in the PESTEL Analysis model. Do a quick search to see the variety of template diagrams that have been created.

2.4: Factors of Success	Making Strategy Effective	This article discusses three factors to consider in order to form an effective strategy. What conditions influence the effectiveness of strategy formation?

3.1: Competitive Advantage	Niccolò Machiavelli's "The Prince"	This is a classic work about strategy and its usefulness. As you skim this text, think about how the author discusses one's ability to control their own destiny. Compare this to the idea of fate and consider how other cultures may approach that idea in the strategic management process. Lastly, analyze the concept of "the ends justifying the means". How does this relate to your own idea of ethics?
	Generic Strategies for Competitive Advantage	Watch this video for a quick introduction to developing a strategy for competitive advantage.
	Competitive Advantage	Read this article.
	The Value Chain	Read this section. As you read, think about the role of the value chain in strategic management.

3.2: Types of Competitive Advantage	Towards a Dynamic Theory of Strategy	Read this article, which provides a historical account of using a value chain to develop the organization's sustainable competitive advantage.
	Porter's Competitive Strategies	Read this article.
	Understanding Business-Level Strategy through "Generic Strategies"	Read this section on business-level strategy. Do the exercises at the end of the section.
	The Delta Model	This presentation presents and explains the Delta Model as a tool for competitive advantage by identifying business competencies in three different areas: system lock-in, total customer solutions, and best product.

3.3: Total Quality Management	Business Fundamentals	Read pages 167–171, which discuss how strategic managers can apply a process to sustain a competitive advantage by creating high-quality products and reducing costs.

4.1: Growth Strategies	Sun Tzu's "The Art of War"	Skim this book about ancient Chinese philosophy and strategy. Pay attention to passages about being victorious over rivals. Consider these general ideas in light of corporate actions like takeovers, price wars, and buyouts.
	Growth Strategy	Read this article.
	Growth Strategies for Start-Ups	Read this chapter for an expanded view of growth theories. What areas might affect strategic planning?

4.2: Retrenchment	Corporate Strategies	Read the section of this article concerning corporate strategies. Not all firms can make a profit, and sometimes they must cut back. Consider the pros and cons of each retrenchment strategy: turnaround, divestment, bankruptcy, and liquidation.
	Strategies for Getting Smaller	Read this section to reinforce what you learned about retrenchment and restructuring. By the end of this section, you should be able to distinguish between the two strategies and understand why a firm would want to shrink or exit from its business.

4.3: Corporate Strategy Selection	The GE Approach	Read this article.

5.1: Enterprise Culture	Globalization and Unemployment	As you watch this video, note the influential activity that shaped the history and development of globalization of business. How does each activity affect strategy?
	Competitive Advantage and the Value Chain	As you watch these videos, note the application of competitive advantage in the global arena. The second video covers the application of competitive advantage in the global environment. Note the discussion of the value chain.

5.1.1: Socialization	Defining Organizational Culture	Read this article for an introduction to the role of culture in an organization. As you read, think about how an enterprise culture might change the present norms and behaviors in established organizations. What is organizational culture? Why is it important to business strategy formulation and management?

5.1.2: Managerial Theories	MacGregor's Theory X and Theory Y	Read this article. How does MacGregor's theory X compare to theory Y?
	Ouchi's Theory Z	Read this article for an introduction to Ouchi's theory Z. Would you rather work under theory X, Y, or Z? Which strategy would you follow as a manager of a global organization?

5.2: Innovation	Embracing Disruptive Innovation	Watch this video for an introduction to innovation as a disruption to established corporations. Take notes on some of the innovation examples in the first 30 minutes of the presentation. Which ones have had an important impact on your personal life? Innovation is more than technology!

5.2.1: Sustained Innovation	Innovation: A Four-Part Recipe for Sustaining an Innovation Pipeline	Read this article. This article assumes you are familiar with agile/lean values from a prior management course. Search these topics to understand this material better. Then, direct your attention to the visual at the end of this resource. Note the division between disruptive and sustainable innovation.

5.2.2: Innovator's Dilemma	Understanding the Innovator's Dilemma	Read this article. Do you agree or disagree that Apple is an example of an innovator's dilemma?

5.2.3: Research and Development	The Diffusion of Innovation	Read this article. Technology innovations have been an influence throughout this course, affecting both strategy and strategic planning.

5.3: Global Strategy	What Is International Trade Theory?	Read this introduction to mercantilism. What is its historical significance to international trade patterns?
	Advanced Strategy	Read this presentation, which is a review of strategic management topics. Which items were included in this course?

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