PEST Analysis
A SWOT analysis often is preceded by a PEST Analysis: Political, Economic, Social, Technology. The PEST Analysis model was first introduced in 1967 and has evolved assuming other names. In this course, the PESTEL Analysis (PEST plus Environmental and Legal issues) will be used to examine this macro-level viewpoint analysis tool.
Source: David Kryscynski
Last modified: Tuesday, October 5, 2021, 12:25 PM