licensee
(noun)
In a licensing relationship, the buyer of the produce, service, brand or technology being licensed.
Examples of licensee in the following topics:
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Licensing
- Under a licensing agreement, a firm (licensor) provides some technology to a foreign firm (licensee) by granting that firm the right to use the licensor's manufacturing process, brand name, patents, or sales knowledge in return for some payment.
- The licensee obtains a competitive advantage in this arrangement, while the licensor obtains inexpensive access to a foreign market.
- Or, the licensee may be unwilling to invest the necessary resources as needed to be successful.
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Licensing
- A licensor (i.e. the firm with the technology or brand) can provide their products, services, brand and/or technology to a licensee via an agreement.
- In exchange, the licensee sells the product locally under a local brand name and kicks back 15% of the overall revenues to the licensor.
- The licensee will provide the majority of the infrastructure in most situations.
- Licensing provides critical resources in this regard, as the licensee has local contacts, mastery of local language, and a deep understanding of the local market.
- Particularly relevant is the licensing of a brand name, as any quality control issue on behalf of the licensee will impact the licensor's parent brand.
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Franchise Agreements
- Definitions, such as: Agreement, Territory Area, Area Licensee, Authorized deductions, Gross Receipts, License Network, The System Manual, Trademarks, Start Date, Trade name, Termination, Transfer of license.
- Transfer of License, such as: Consent of franchisor, Termination of license, Termination by licensee, Termination by licensee