licensor
(noun)
In a licensing relationship, the owner of the produce, service, brand or technology being licensed.
Examples of licensor in the following topics:
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Licensing
- Under a licensing agreement, a firm (licensor) provides some technology to a foreign firm (licensee) by granting that firm the right to use the licensor's manufacturing process, brand name, patents, or sales knowledge in return for some payment.
- The licensee obtains a competitive advantage in this arrangement, while the licensor obtains inexpensive access to a foreign market.
- Alternatively, a licensor makes a long-term commitment to a firm and that firm may be less capable than expected.
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Licensing
- A licensor (i.e. the firm with the technology or brand) can provide their products, services, brand and/or technology to a licensee via an agreement.
- The licensor is a company involved in energy health drinks.
- Due to food import regulations in Japan, the licensor cannot sell the product at local wholesalers or retailers.
- In order to circumvent this strategic barrier, the licensor finds a local sports drink manufacturer to license their recipe to.
- In exchange, the licensee sells the product locally under a local brand name and kicks back 15% of the overall revenues to the licensor.
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Copyright
- by the author or licensor (but not in any way that suggests that
- attributes as selected by Licensor and indicated in the title of
- Except as otherwise agreed in writing by the Licensor or as may
- LICENSOR BE LIABLE TO YOU ON ANY LEGAL THEORY FOR ANY SPECIAL,
- the Work not specified here.Licensor shall not be bound by any
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Inadequate or incorrect internal accounting and dependence on third parties
- Dependence on third parties functioning as investors, licensors, partners, principal customers in the sales market, or single suppliers does not necessarily lead to growth barriers.
- The dependence on licensors should be compensated for by the firm's own research and development.
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Global Marketing in the U.S.
- Under a licensing agreement, a firm (licensor) provides a product to a foreign firm (licensee) by granting that firm the right to use the licensor's manufacturing process, brand name, patents, or sales knowledge, in return for payment.
- The licensee obtains a competitive advantage in this arrangement, while the licensor obtains inexpensive access to a new market.
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What About The BSD License?
- It's not clear that without such a clause, a recipient of the software would have had the right to use the licensor's name anyway, but the clause removes any possible doubt.
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Brand Ownership
- A brand owner may seek to protect proprietary rights in relation to a brand by registering the trademark such that it becomes a "Registered Trademark. " Also, a firm or licensor can also grant the right to use their brand name, patents or sales knowledge in exchange for some form of payment.
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Using Creative Commons Licenses
- Under an "all rights reserved" copyright, the licensor (the copyright owner) and the licensee negotiate for individual specific rights.