Cross-Cultural Marketing Communications

Watch this video on international communication tactics, using themes and images that transcend cultural differences. English may connect us in the business place with a common language, but we still need to be sensitive to cultural differences. You may read along with the transcript linked here.

 

Source: Steven R. Van Hook, https://www.youtube.com/watch?time_continue=5&v=vxp7I-vRd4I&feature=emb_logo
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Thursday, August 5, 2021, 9:05 AM