Section 2
Services versus Products
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
Intangibility
A defining characteristic of a service is that it is intangible – it is not something physical that you can see, touch, or taste.
Inseparability
Inseparability is a service characteristic that makes it impossible to disconnect the production of the service from its consumption.
Perishability
Perishability of services implies that service capacity cannot be stored, saved, returned, or resold once rendered to a customer.
Heterogeneity
Heterogeneity, also known as variability, describes the uniqueness of service offerings.
Client-Based Relationships
Client-service providers aim to build a level of trust with clients that leads to long lasting buyer-seller relationships.