Section 3
Product Line and Product Mix
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
4 concepts
Adjustments to Products
Marketers must often make product adjustments in order to keep the product competitive and continue to provide satisfaction to the buyer.
Product Line Breadth
The breadth of the product mix consists of all the product lines that the company has to offer to its customers.
Product Line Depth
Companies employ different strategies to expand their product line depth, which refers to the number of products in a specific product line.
Product Lines in Services
By productizing a service it can be managed more like a product and various product lines can be created.