positioning

(noun)

The act of positioning; placement.

Related Terms

  • slogan
  • merchandise
  • Monopsony
  • psychographics
  • market segmentation
  • Consumer-based Market Segmentation
  • brand
  • behavioral segmentation
  • demographic segmentation
  • Promotion
  • equity
  • monopoly

(noun)

Positioning involves ascertaining how a product or a company is perceived in the minds of consumers.

Related Terms

  • slogan
  • merchandise
  • Monopsony
  • psychographics
  • market segmentation
  • Consumer-based Market Segmentation
  • brand
  • behavioral segmentation
  • demographic segmentation
  • Promotion
  • equity
  • monopoly

Examples of positioning in the following topics:

  • Taiwan's Precarious Position

  • Positioning Bases

    • While positioning used to focus on consumer positioning, it now focuses more on competitive positioning.
    • Positioning is facilitated by perceptual mapping to determine the ideal points of consumers.This helps to determine if positioning should be functional, symbolic, or experiential.
    • One purchase solved a problem and exemplifies functional positioning while the other purchase is an example of symbolic and/or experiential positioning.
    • A company can create brand positioning strategies or product positioning strategies.
    • Examine positioning and the strategy behind it relative to competitive perceptual positioning
  • Anatomical Position

    • Positional descriptive terms refer to the organism when it is in its standard anatomical position.
    • It used because most organisms can take on many different positions, which may change relative positions of some organs.
    • Thus, all descriptions are oriented to the organism in its standard anatomical position, even when the organism in question has appendages in another position.
    • The standard anatomical position is position used to describe anatomy in humans, and is agreed upon by the international medical community.
    • The basis for the standard anatomical position in humans comes from the supine position used for examining human cadavers during autopsies.
  • Triads in Root Position

    • The chords in Figure 5.1 are written in root position, which is the most basic way to write a triad.
    • In root position, the root, which is the note that names the chord, is the lowest note.
    • So the simplest way to write a triad is as a stack of thirds, in root position.
    • Note: The type of interval or chord - major, minor, diminished, etc., is not important when you are determining the position of the chord.
    • Write a triad in root position using each root given.
  • Addressing Opposing Viewpoints

    • Explaining why you disagree with an opposing position demonstrates how your position captures something that other positions leave out.
    • Being familiar with oppositional viewpoints is a way of strengthening your understanding of your own position.
    • Explaining why you disagree with an opposing position can be used to introduce your argument and begin demonstrating how your position captures something important that other positions leave out.
    • Colorful language, appeals to emotion, and rhetorical devices have little weight against a clearly fleshed out position supported by appropriate examples and evidence .
    • Doing so gives readers a succinct version of the position that will be articulated in the remainder of the paper, as well as a brief explanation of why that position is stronger than opposing viewpoints.
  • Normative and Positive Economics

    • Positive economics is defined as the "what is" of economics, while normative economics focuses on the "what ought to be".
    • Positive and normative economic thought are two specific branches of economic reasoning.
    • As a science, positive economics focuses on analyzing economic behavior.
    • Positive economics is defined as the "what is" of economics, while normative economics focuses on the "what ought to be. " Positive economics is utilized as a practical tool for achieving normative objectives.
    • Positive economics would provide a statement saying that the debt has increased.
  • Verb Position

    • One of the most important grammatical concepts in German is that the conjugated verb is always in the second position of the main clause.  
    • Understand the position of the conjugated verb in a main clause
  • Polynomial Inequalities

    • At these points, the polynomial's value goes from negative to positive or positive to negative.  
    • The product of a positive and two negatives is positive, so we can conclude that the polynomial becomes positive as it passes $x=-3$.
    • The term $(x+3)$ is positive, while $(x-2)$ is negative.
    • It becomes positive at $x=2$, and because there are no more zeros to the right, we can assume the polynomial remains positive as $x$ approaches $\infty$.
    • It is positive in two segments and also negative in two.
  • Normal Probability Table

  • Positive Psychology

    • Positive psychology is the scientific study of optimal human functioning.
    • Positive and humanistic psychology are both interested in positive aspects of psychological health and well-being, focusing on such phenomena as creativity, free will, and positive human potential.
    • Positive psychology is concerned with three issues: positive emotions, positive individual traits, and positive institutions.
    • Positive individual traits focus on one's strengths and virtues.
    • Finally, positive institutions are based on strengths to better a community of people.
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