Introduction
There are three types of persuasive speeches:
- Persuasive speeches of fact
- Persuasive speeches of value
- Persuasive speeches of policy
In this unit, our focus will be on persuasive speeches of value. Here is where we argue something is right or wrong, moral or immoral, or better or worse than another thing. The appeals are made on value judgements .
Examples include speeches that attempt to persuade the audience that it is wrong to drive over the speed limit, that Pepsi is better than Coke, that it is better to live together before marriage, that swimming is the best form of exercise, or that bikes are the best form of transportation to get around town.
Persuasive speeches on questions of value imply certain actions, but they are not a call to action.
Questions to Ask Yourself
When analyzing any type of persuasive speech, you should ask yourself the following questions:
- What is the speaker's goal?
- What are the main points?
- How does the structure of the speech help the speaker to make the argument?
- How does the speaker try to make you care?
- How does the speaker use evidence?
- What kinds of sources does the speaker use?
Creating a Persuasive Speech on Questions of Value
How should you go about creating such a speech?
- Introduce appeals, information, and criteria.
- Provide evidence that makes your audience arrive at your conclusion. (Your claims should agree with the current beliefs and feeling of your audience. )
- Use facts to justify your claims.
- Consider your audience's feeling and values.
Coke vs. Pepsi
Persuading the audience that Pepsi is better than Coke is a question of value speech, as it hinges on a value judgement.