Concept
Version 10
Created by Boundless
Marketing Intermediaries
Porter Value Chain
Understanding the value chain is central to the concept of intermediaries. The value chain shows all the steps a business must take to get a product developed from the raw materials and into the hands of the consumer. Organizations benefit significantly from understanding the opportunity cost of intermediaries.
Understanding the value chain is central to the concept of intermediaries. The value chain shows all the steps a business must take to get a product developed from the raw materials and into the hands of the consumer. Organizations benefit significantly from understanding the opportunity cost of intermediaries.
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