Section 3
Personal Selling
Book
Version 6
By Boundless
By Boundless
Boundless Business
Business
by Boundless
3 concepts
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Salesperson Personalities
According to David Jobber, there are three types of personal selling: order-takers, order-creators, and order-getters.
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Managing Personal Selling
Personal selling is one of the main tools used in the promotional mix within marketing communications.
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The Sales Process
A sales process is a systematic approach to selling a product or service.