licensor
(noun)
In a licensing relationship, the owner of the produce, service, brand or technology being licensed.
Examples of licensor in the following topics:
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Licensing
- Under a licensing agreement, a firm (licensor) provides some technology to a foreign firm (licensee) by granting that firm the right to use the licensor's manufacturing process, brand name, patents, or sales knowledge in return for some payment.
- The licensee obtains a competitive advantage in this arrangement, while the licensor obtains inexpensive access to a foreign market.
- Alternatively, a licensor makes a long-term commitment to a firm and that firm may be less capable than expected.
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Licensing
- A licensor (i.e. the firm with the technology or brand) can provide their products, services, brand and/or technology to a licensee via an agreement.
- The licensor is a company involved in energy health drinks.
- Due to food import regulations in Japan, the licensor cannot sell the product at local wholesalers or retailers.
- In order to circumvent this strategic barrier, the licensor finds a local sports drink manufacturer to license their recipe to.
- In exchange, the licensee sells the product locally under a local brand name and kicks back 15% of the overall revenues to the licensor.
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Inadequate or incorrect internal accounting and dependence on third parties
- Dependence on third parties functioning as investors, licensors, partners, principal customers in the sales market, or single suppliers does not necessarily lead to growth barriers.
- The dependence on licensors should be compensated for by the firm's own research and development.