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BUS101: Introduction to Business
Sections
Course Introduction
Unit 1: The Context of Business
Unit 2: Entrepreneurship and Legal Forms of Business
Unit 3: Marketing
Unit 4: Accounting, Finance, and Banking
Unit 5: Management
Study Guide
Course Feedback Survey
Certificate Final Exam
Saylor Direct Credit
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BUS101: Introduction to Business
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Business Administration
BUS101: Introduction to Business
Sections
Unit 2: Entrepreneurship and Legal Forms of Business
2.2: Entrepreneurship and How Small Businesses Impact the Economy
What is an Entrepreneur?
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What is an Entrepreneur?
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Course Syllabus
What is a Business?
Getting Down to Business
Corporate Social Responsibility
Environmentalism
When Coal Plants Shut Down, What Happens Next?
A New Chart Conclusively Proves That Automation is a Serious Threat
Cases and Problems
The Context of Business
Striving for Economic Growth
The Business Cycle
Economic Indicators
CPI Inflation Calculator
How the U.S. and Other Countries Experience Inflation
Gross Domestic Product
Economic Growth
Measuring the Health of the Economy
Country Comparison – GDP Per Capita
Consumer Income, Purchasing Power, and Confidence
The Inflation Rate
Fiscal Policy
The Government's Role in Managing the Economy
Monetary Policy
What the Federal Reserve Does
International Business
The Drive for International Trade
Types of International Business
International Trade Barriers
International Trade Agreements and Organizations
The 2008 Financial Crisis
Unit 1 Writing Activity
Unit 1 Assessment
Entrepreneurship and Legal Forms of Business
Factors to Consider
Sole Proprietorship
Sole Proprietorship
Exploring Business
: "Section 4.4: Corporation"
Exploring Business
: "Section 4.5: Other Types of Business Owners"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 2: Entrepreneurship and Legal Forms of Business"
U.S. Small Business Administration: "Choose Your Business Structure"
Writing Activity: Comparing Business Structures
U.S. Small Business Administration: "Is Entrepreneurship For You?"
Exploring Business
: "Section 5.2: Importance of Small Businesses to the U.S. Economy"
Exploring Business
: "Section 5.3: " What Industries Are Small Businesses In?"
Exploring Business
: "Section 5.4: Advantages and Disadvantages of Business Ownership" and Exploring Business: "Section 5.5: Starting a Business"
U.S. Small Business Administration: "What SBA Offers to Help Small Businesses Grow"
U.S. Small Business Administration: "Find a Local SBA Office, Small Business Development Centers, SCORE, and SBA Loan Programs"
Exploring Business
: "Chapter 5: The Challenges of Starting a Business"
Exploring Business
: "Chapter 5.6: The Business Plan"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 2: Entrepreneurship and Legal Forms of Business"
U.S. Small Business Administration: "Write Your Business Plan"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 2: Entrepreneurship and Legal Forms of Business"
Exploring Business
: "Section 10.6: Breakeven Analysis"
Tax Foundation: "Taxes and Growth"
Unit 2 Assessment
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 3: Marketing"
Exploring Business: "Chapter 9, Marketing: Providing Value to Customers"
Boundless Business: "The History of the Marketing Concept"
Exploring Business
: "Introduction: Riding the Crest of Innovation", "Section 10.2: Where do product ideas come from?" "Section 10.7: Product Development"
Exploring Business
: "Section 9.3: Pricing a Product"
Exploring Business
: "Section 9.4: Placing a Product"
Exploring Business
: "Section 9.5: Promoting a Product"
Boundless Business: "Consumer Purchasing Behavior"
Boundless Business: "Customer Relationship Management"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 3: Marketing"
OpenStax
: "Introduction to Electronic Commerce and E-Business"
OpenStax
: "Categories of electronic commerce"
OpenStax
: "Key motivators behind taking a business online"
Exploring Business
: "Section 9.6: Interacting with Your Customers"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 3: Marketing"
Boundless Marketing: "The Marketing Research Process"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 3: Marketing"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 3: Marketing"
Writing Activity: Branding
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 3: Marketing"
DIY Toolkit: "SWOT Analysis"
Unit 3 Assessment
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 4: Accounting, Financial Analysis, and Banking"
Exploring Business
: "Chapter 12: The Role of Accounting in Business"
Exploring Business
: "Section 12.2: Understanding Financial Statements"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 4: Accounting, Financial Analysis, and Banking"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 4: Accounting, Financial Analysis, and Banking"
Exploring Business
: "Section 12.3: Accrual Accounting" and "Section 12.4: Financial Statement Analysis"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 4: Accounting, Financial Analysis, and Banking"
Exploring Business
: "Chapter 12: The Role of Accounting in Business"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 4: Accounting, Financial Analysis, and Banking"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 4: Accounting, Financial Analysis, and Banking"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Appendix 2: The Federal Reserve Today"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 4: Accounting, Financial Analysis, and Banking"
Exploring Business
: "Section 13.3: The Federal Reserve System"
The Atlanta Fed: "The Fed Explains Monetary Policy" and "The Fed Explains the Central Bank"
Exploring Business
: "Section 13.3: The Federal Reserve System"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 4: Accounting, Financial Analysis, and Banking"
Writing Assignment: The Financial Crisis and the Federal Reserve
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Appendix 2: The Federal Reserve Today"
Exploring Business
: "Section 13.3: The Federal Reserve System"
Exploring Business
: "Section 13.4: The Role of the Financial Manager"
Exploring Business
: "Section 13.5: Understanding Securities Markets"
Exploring Business
: "Section 13.6: Financing the Going Concern"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 4: Accounting, Financial Analysis, and Banking"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 4: Accounting, Financial Analysis, and Banking"
Exploring Business
: "Chapter 14: Personal Finances"
Unit 4 Assessment
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 5: Management, Leadership and Employees"
Exploring Business
: "Chapter 6: Managing for Business Success"
Exploring Business
: "Section 6.2: Planning"
Exploring Business
: "Section 6.3: Organizing"
Exploring Business
: "Section 6.4: Directing"
Exploring Business
: "Section 6.5: Controlling"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 5: Management, Leadership and Employees"
Exploring Business
: "Section 6.6: Managerial Skills"
Exploring Business
: "Section 7.1: Human Resource Management"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 5: Management, Leadership and Employees"
Exploring Business
: "Section 7.2: Developing"
Exploring Business
: "Section 7.3: Motivating"
Exploring Business
: "Section 7.5: Appraisal"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 5: Management, Leadership and Employees"
Exploring Business
: "Section 7.4: What Makes a Great Place to Work?"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 5: Management, Leadership and Employees"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 5: Management, Leadership and Employees"
Exploring Business
: "Section 7.6: Labor Unions"
Exploring Business
: "Chapter 8: Teamwork and Communications"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 5: Management, Leadership and Employees"
Writing Activity: Mission Statements
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 5: Management, Leadership and Employees"
Exploring Business
: "Chapter 2: Business Ethics and Social Responsibility"
Leslie Lum's
Introduction to Business: Readings and Workbook
: "Module 5: Management, Leadership and Employees"
Wikipedia
: "Risk Management"
Introduction to Contracts, Sales and Product Liability
: "Chapters 8–12"
Foundations of Business Law and the Legal Environment
: "Section 13.1: Introduction to Bankruptcy and Overview of the 2005 Bankruptcy Act"
Unit 5 Assessment
BUS101 Study Guide
Course Feedback Survey
BUS101: Certificate Final Exam
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