Exploring Business: "Chapter 9, Marketing: Providing Value to Customers"

Read the introduction, section 9.2, and section 9.3 to get another perspective on marketing and the marketing mix. Complete the exercises at the end of each section.

Click http://saylordotorg.github.io/text_exploring-business-v2.0/s13-marketing-providing-value-to-c.html link to open resource.