Leslie Lum's Introduction to Business: Readings and Workbook: "Module 3: Marketing"
Read pages 191–192 to look at Customer Relationship Management from a multicultural perspective. Complete the assignment on page 193 to develop a PowerPoint presentation that addresses the five main points of research.
Instead of presenting this to a class, you should try to present to family members or friends and have them give you feedback on your presentation.
Click https://s3.amazonaws.com/saylordotorg-resources/wwwresources/site/wp-content/uploads/2012/05/Bus101-Book-May2011.pdf link to open resource.