Marketing is the craft of linking the producers of a product or service with customers, both existing and potential. It is an inevitable and necessary consequence of capitalism. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts.
Contrary to the popular conception, marketing is not just about promotion -- it can be divided into four sections, often called the "four Ps". They are:
List of Marketing Topics | List of Management Topics |
List of Economics Topics | List of Accounting Topics |
List of Finance Topics | List of Economists |
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