| SES # | TOPICS |
|---|---|
| 1 | Case: FedEx Introduction |
| 2 | Case: Calyx and Corolla Theory: Customer Life Time Value |
| 3 | Case: Population Services Theory: Decision Making |
| 4 | Case: Coke Theory: Pricing I |
| 5 | Case: Rohm and Haas Theory: Pricing II |
| 6 | Case: BMW Films Theory: Advertising |
| 7 | Midterm Exam |
| 8 | Case: Zenith Theory: Diffusion |
| 9 | Case: Humminbird Theory: Product Development |
| 10 | Case: Yoplait Theory: Research Methods |
| 11 | Cases: Xerox and Intuit Theory: Customer Satisfaction |
| 12 | Cases: Barco and Swatch Theory: Product Life Cycle |
| 13 | Cases: Levi's, and Black and Decker Theory: Branding |
| 14 | Presentations and Simulation |
| 15 | Final Exam |