What is Marketing?
Read this chapter, which defines and discusses the four components of marketing, identifies the various institutions and entities that engage in marketing activities, and emphasizes the importance of marketing in society. This chapter also outlines the marketing plan and introduces future chapters as they relate to the marketing plan structure.
Click https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s04-what-is-marketing.html link to open resource.