Forecasting
Read this section for a general overview of forecasting and the various methods used by organizations. Pay attention to the approaches used to improve the accuracy of a forecast, and consider the different methods that could be applied to various industries. Take the time to answer the questions at the end of the chapter to apply your new knowledge.
Click https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s19-03-forecasting.html link to open resource.