Zara: Fast Fashion from Savvy Systems
Read this chapter to see an example of how IT is used to gain a competitive advantage. How did Zara use data to make decisions about their business operations? How did Zara's use of data compare to Gap's?
Read this chapter to see an example of how IT is used to gain a competitive advantage. How did Zara use data to make decisions about their business operations? How did Zara's use of data compare to Gap's?