BUS203: Principles of Marketing

After reviewing the unit materials, post and respond to the following topics on the course discussion forum. Feel free to start your own post and respond to other students' posts as well.

Pick a marketing campaign that has caught your attention. Who exactly are the marketers' customers? How might other businesses be part of their customer base? As you begin to launch a marketing campaign for your own company or service, who would be your customer base? What sorts of information would you need to obtain to provide precise detail to your customers? Beyond some of the resources suggested in this unit, what other research resources might you find useful? What sorts of information do these resources provide?