Consumer Behavior
Read this chapter, which explores the consumer decision making process and the factors that impact our buying behavior. Consider the implications of this information to companies launching new products or seeking to update and refresh current products. At the end of the chapter, think about the questions asked and how they might apply to companies with which you are familiar.
Click https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s06-consumer-behavior-how-people-m.html link to open resource.