8.2: Applying Codes of Ethics
Read Chapters 11 and 12 for an analysis of ethical practices in public relations, the public relations professional's role in moral decision-making, and applying best practices to proper conduct. After you read Chapter 12 on best practices in public relations, compare the authors' suggested practices with the codes of ethics you considered in the previous resources.
Read this article by public relations agency founder Steven Le Vine for a five-point summary on how to avoid ethical hazards in PR campaigns.
Visit this website, which provides for a large assortment of reports and links providing a critical look at specific cases of shady public relations. Spend some time reading several articles to give yourself an idea of steps you might take to avoid becoming a target and to recognize when codes of ethics are violated.