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Boundless Marketing
Social Responsibility and Ethics in Marketing
Marketing Textbooks Boundless Marketing Social Responsibility and Ethics in Marketing
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 3

Corporate Social Responsibility

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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7 concepts
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The Financial Value of Social Responsibility

CSR provides a financial return in the form of lower costs, higher revenue, and returns to investors.

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Types of Social Responsibility: Sustainability

One type of corporate social responsibility focuses on three key dimensions of sustainability—environmental, social, and economic.

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Types of Social Responsibility: Ecocentric Management

According to the ecocentric model of CSR, environmental protection and sustainability are more important than economic or social benefits.

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Arguments for and against Corporate Social Responsibility

Most arguments both for and against CSR are based on how a company's attempts to be socially responsible affect its bottom line.

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Introduction to Corporate Social Responsibility

Corporate social responsibility is a company's sense of obligation towards social and physical environments in which it operates.

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Types of Social Responsibility: Philanthropy

Philanthropic corporate social responsibility involves donating funds, goods, or services.

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Social Responsibility Audits

Social responsibility audits are a process of evaluating a corporation's social responsibility performance.

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