The film viewer is seen as the subject of a "gaze[?]" that is largely "constructed" by the film itself, where what is on screen becomes the object of that subject's desire.
The viewing subject may be offered particular identifications (usually with a leading male character) from which to watch. The theory stresses the subject's longing for a completeness which the film may appear to offer through identification with an image; in fact, according to Lacanian theory[?], identification with the image is never anything but an illusion and the subject is always split simply by virtue of coming into existence.
External links:
wikipedia.org dumped 2003-03-17 with terodump