Irv Gotti is a prominent
rap producer and is the head of the successful record label,
Murda Inc.. Various popular
hip hoppers, such as
Ja Rule,
Ashanti,
Vita,
Caddillac Tah[?],
Charli Baltimore, and
Bobby Brown are currenly part of his label. He has made cameo appearances in Ashanti's "Foolish" and Ja Rule's "Down 4 U" music videos.